Zupdates

Google set to introduce semantic search to answer the queries effectively rather than hunting for keywords Simply put, Google is about to make a major algorithm change in its search engine that will be optimized to answer the questions rather than showing the results by simply hunting for keywords. This might affect many existing sites and will surely make an impact on the currently established SEO strategies as Google is still the most widely used search engine on the internet. For the people not familiar with Google’s current search engine algorithm here is a brief overview to help you understand what this google algorithm update is all about. Google and some other search engines (Yahoo etc) use an algorithm which reads the words written in the query and searches for the results which include most of these words(these words are called keywords). This sort of algorithm doesn’t really understands the query instead it simply searches the internet for results which include those keywords. Semantic search (currently used by bing) on the other hand, tries to understand the query or the question and then searches for the results giving the best answers. This gives the semantic search engine an edge over the... Read more